![]() ![]() And be sure that rich snippets help users make their first step towards the purchase consideration simpler. In either case, keep in mind that user experience (in at least 50-75% of cases) starts with SERPs and make sure that this is a good first impression. Refer to documentation at and read an article by Eric Enge at Search Engine Land. But it does not mean you should add it to every. Or check this module if you run a Drupal-powered site. Every piece of content that has Structured Data mark-up added to it has a rich snippet in the search results. What if I don't run WordPress? Not a problem either. Just make sure you scan through these steps detailing the addition of rich snippets using this plugin described at Raven's Blog. This plugin make rich markup implementation simple. Good news for WordPress-based site owners because Raven Tools team has developed a rich markup plugin to address the implementation. Using this, you can prevent that part of an HTML page from being shown within the textual snippet on the page. There's a number of ways to implement rich markup on your pages. If you want to optimize your HTML page for the rich snippets and want to limit a part of a page to be shown as a snippet, then you can use data-nosnippet HTML attribute on the span, div, and section elements. Keep in mind, rich snippet affects the CTR and that's a much more important factor you should focus on this year than just rankings. Although there might have been strong correlation between sites using rich markup and higher rankings, it's likely that other factors on those page might have affected the rankings. No, rich markup does not affect your rankings. For more examples of what you can use rich snippets for feel free to check an article by Craig Bradford and review these examples. 4 How to Add Rich Snippets to Your Website 4.1 Choose the Right Snippet Type 4.2 Study Mandatory Requirements for Your Snippet Type 4.3 Add Structured Markup Data 4.4 Maintain a Consistent Content Structure 4.5 Check Google Search Console for Any Errors 4.5.1 4.5.2 4.5.3 4.5. It should also be noted that rich snippets positively affect the click through rate from Google SERPs. So the way your listing looks makes the first important impression. The bottom line is that user site experience starts with a search results page (SERP). And it can be used to showcase a number of things on ecommerce websites such as mention by Joydeep Deb at another good SEP article on the matter. Rich markup can help with your Local SEO according to Mike Wilton's article. Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results. Ever seen those eye-catching stars and text snippets in Google and wondered, how can I make my website stand out like that Those extras are called rich. According to GWT: Rich Snippets Guidelines Rich markup on a page results in a rich search snippet on Google SERPs. ![]()
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